SUMMARY

I am an award-winning social, digital and cultural integrated strategist with over 10 years of experience ideating and producing integrated, cross-platform digital campaigns for the world’s leading global brands. I’ve had the good fortune to work closely with some of the best talent in the business to tell relevant, immersive, engaging stories across platforms that achieved off the charts quantitative results. I’m passionate about telling meaningful and culturally relevant stories to facilitate authentic connection with audiences. I want to support the next generation as much as possible so in addition to mentoring those I work closely with I also co-teach classes in the New Media for Social Justice department at USC and speak at conferences such as Digital Hollywood.

AWARDS

The Lady Gaga David Bowie Tribute Experience - Intel/GRAMMYs

2016 GOLD Cannes Lion - Digital and Interactive Design, Installations + Events

2016 Cannes Lion SHORTLIST - Use of Brand or Product Integration into a Programme or Platform

2016 Entertainment Lions SHORTLIST - Excellence in Partnerships Between a Content Producer + Brand/Product/Talent

2016 Entertainment Lions SHORTLIST- Innovation in Talent Entertainment

2016 Entertainment Lions SHORTLIST- New Technology Brand Experience

2016 Clio - BRONZE- Innovation

2016 Clio Music - GOLD- Innovation

2016 Clio Music - GOLD- Partnerships

2016 Clio Music - SILVER- Design

2016 Clio Music - SILVER- Integrated Campaign

2016 Clio Music - SHORTLIST- Events/Experiential

30 Years of Mac - Apple

2014 One Show Gold Pencil - Interactive User Experience Design/Web Design Craft

2014 One Show Sliver Pencil - Interactive User Experience Design/Web User Experience

SPEAKING ENGAGEMENTS

Panelist | Digital Hollywood | Los Angeles, CA

• Panelist May 2018: Branded & Influencer Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

• Panelist May 2016: Visionary Transmedia; VR - Gaming - Sci-Fi - Music Video - Horror - Space – The Multi-Level Experience

Panelist | Stan Lee’s LA Comicon (Comikaze) | Los Angeles, CA | October 2016

Panelist: Transmedia Selling/Telling the Story

Co-teaching | USC | Los Angeles, CA | October 2016 – Present

Writing and Designing for Transmedia Experiences, Department of Transmedia

Guest Lecturer | New York Film Academy | Los Angeles, CA | August 2016 – Present

New Media Studies and Transmedia Marketing

EDUCATION

University College Dublin | Dublin, Ireland | Master of Arts, with honors

Loyola Marymount University | Los Angeles CA | Bachelor of Arts, valedictorian

PROJECTS

GALLO WINE | DARK HORSE, 2019

Brand and Campaign Strategy Director

• Researched and wrote re-branding campaign and creative strategy including media mapping and audience journies.

GOOGLE FIBER, 2019

Digital and Social Media Strategy Director

• Wrote and presented full day C-suite-facing seminar successful integration of social media, data science and operations.

LIFETIME, 2017

Digital Strategy Director

• Integrated strategic launch campaign brief for I, Tonya.

SQUARE ENIX, 2017

Digital Strategy Director

• Create a holistic social media health report, qualitative and quantitative.

UBISOFT, 2017

Digital Strategy Director

• Director of creative and cultural strategy for the launch of Ubisoft next video game, Far Cry 5.

NETFLIX, 2017

Digital Strategy Director

• Crafted the integrated campaign launch strategy for Part II of NETFLIX’s Original Series The Get Down.

INTEL’S LADY GAGA’S DAVID BOWIE TRIBUTE AT THE GRAMMYS, 2016

VP, Digital Strategy and Production

• Strategic, creative and production lead for social media content leading up to, during and after The GRAMMYs.

• Over 83 million social impressions

• More than 10 billion media impressions globally

• Top social share of voice among promoted brands

DESTINATION UNKNOWN – THE IMAGINE DRAGONS/HYUNDAI SECRET SHOW, 2015

VP, Digital Strategy and Production

• Strategic, creative and production lead for the social media content leading up to, during (live) and after.

• 67.5 million followers reached

• 42 million social media impressions; 243 media impressions

30 YEARS OF MAC SEPTEMBER, 2014

Executive Digital Producer

• Integrated cross-platform strategy and production

• Over 4K social media mentions per hour for the first 7 days after launch

• Over 3500 different articles written and shared

EXPERIENCE

PALAIS CONSULTING | Los Angeles, CA | 2016 – Present

Freelance Strategy Director

Focus: Integrated brand strategy and planning; campaigns and pitches

Industries: Entertainment, Gaming, Technology, Automotive

GREENLIGHT | Hollywood, CA | 2015 – 2016

VP, Digital and Social Media

Focus: Creative, cultural and integrated strategy for cross-platform story-telling media activations.

Industries: Music, Entertainment, Sports, CPG

MEDIA ARTS LAB | Playa Vista, CA | 2013 – 2015

Senior Digital and Social Media Produce5

Client: Apple

Focus: Executive production, strategic planning and creative production for large scale integrated projects.

GARAGE MEDIA | Venice, CA | 2007 – 2013

Founder and Chief Strategy Office

Focus: Creative, cultural and integrated strategy for cross-platform story-telling media activations.

DEUTSCH LA | Playa Vista, CA | 2005 – 2007

Account Executive

Client: Mitsubitshi Motors

Focus: Traditional brand planning, client and creative management.