SUMMARY
I am an award-winning social, digital and cultural integrated strategist with over 10 years of experience ideating and producing integrated, cross-platform digital campaigns for the world’s leading global brands. I’ve had the good fortune to work closely with some of the best talent in the business to tell relevant, immersive, engaging stories across platforms that achieved off the charts quantitative results. I’m passionate about telling meaningful and culturally relevant stories to facilitate authentic connection with audiences. I want to support the next generation as much as possible so in addition to mentoring those I work closely with I also co-teach classes in the New Media for Social Justice department at USC and speak at conferences such as Digital Hollywood.
AWARDS
The Lady Gaga David Bowie Tribute Experience - Intel/GRAMMYs
2016 GOLD Cannes Lion - Digital and Interactive Design, Installations + Events
2016 Cannes Lion SHORTLIST - Use of Brand or Product Integration into a Programme or Platform
2016 Entertainment Lions SHORTLIST - Excellence in Partnerships Between a Content Producer + Brand/Product/Talent
2016 Entertainment Lions SHORTLIST- Innovation in Talent Entertainment
2016 Entertainment Lions SHORTLIST- New Technology Brand Experience
2016 Clio - BRONZE- Innovation
2016 Clio Music - GOLD- Innovation
2016 Clio Music - GOLD- Partnerships
2016 Clio Music - SILVER- Design
2016 Clio Music - SILVER- Integrated Campaign
2016 Clio Music - SHORTLIST- Events/Experiential
30 Years of Mac - Apple
2014 One Show Gold Pencil - Interactive User Experience Design/Web Design Craft
2014 One Show Sliver Pencil - Interactive User Experience Design/Web User Experience
SPEAKING ENGAGEMENTS
Panelist | Digital Hollywood | Los Angeles, CA
• Panelist May 2018: Branded & Influencer Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity
• Panelist May 2016: Visionary Transmedia; VR - Gaming - Sci-Fi - Music Video - Horror - Space – The Multi-Level Experience
Panelist | Stan Lee’s LA Comicon (Comikaze) | Los Angeles, CA | October 2016
Panelist: Transmedia Selling/Telling the Story
Co-teaching | USC | Los Angeles, CA | October 2016 – Present
Writing and Designing for Transmedia Experiences, Department of Transmedia
Guest Lecturer | New York Film Academy | Los Angeles, CA | August 2016 – Present
New Media Studies and Transmedia Marketing
EDUCATION
University College Dublin | Dublin, Ireland | Master of Arts, with honors
Loyola Marymount University | Los Angeles CA | Bachelor of Arts, valedictorian
PROJECTS
GALLO WINE | DARK HORSE, 2019
Brand and Campaign Strategy Director
• Researched and wrote re-branding campaign and creative strategy including media mapping and audience journies.
GOOGLE FIBER, 2019
Digital and Social Media Strategy Director
• Wrote and presented full day C-suite-facing seminar successful integration of social media, data science and operations.
LIFETIME, 2017
Digital Strategy Director
• Integrated strategic launch campaign brief for I, Tonya.
SQUARE ENIX, 2017
Digital Strategy Director
• Create a holistic social media health report, qualitative and quantitative.
UBISOFT, 2017
Digital Strategy Director
• Director of creative and cultural strategy for the launch of Ubisoft next video game, Far Cry 5.
NETFLIX, 2017
Digital Strategy Director
• Crafted the integrated campaign launch strategy for Part II of NETFLIX’s Original Series The Get Down.
INTEL’S LADY GAGA’S DAVID BOWIE TRIBUTE AT THE GRAMMYS, 2016
VP, Digital Strategy and Production
• Strategic, creative and production lead for social media content leading up to, during and after The GRAMMYs.
• Over 83 million social impressions
• More than 10 billion media impressions globally
• Top social share of voice among promoted brands
DESTINATION UNKNOWN – THE IMAGINE DRAGONS/HYUNDAI SECRET SHOW, 2015
VP, Digital Strategy and Production
• Strategic, creative and production lead for the social media content leading up to, during (live) and after.
• 67.5 million followers reached
• 42 million social media impressions; 243 media impressions
30 YEARS OF MAC SEPTEMBER, 2014
Executive Digital Producer
• Integrated cross-platform strategy and production
• Over 4K social media mentions per hour for the first 7 days after launch
• Over 3500 different articles written and shared
EXPERIENCE
PALAIS CONSULTING | Los Angeles, CA | 2016 – Present
Freelance Strategy Director
Focus: Integrated brand strategy and planning; campaigns and pitches
Industries: Entertainment, Gaming, Technology, Automotive
GREENLIGHT | Hollywood, CA | 2015 – 2016
VP, Digital and Social Media
Focus: Creative, cultural and integrated strategy for cross-platform story-telling media activations.
Industries: Music, Entertainment, Sports, CPG
MEDIA ARTS LAB | Playa Vista, CA | 2013 – 2015
Senior Digital and Social Media Produce5
Client: Apple
Focus: Executive production, strategic planning and creative production for large scale integrated projects.
GARAGE MEDIA | Venice, CA | 2007 – 2013
Founder and Chief Strategy Office
Focus: Creative, cultural and integrated strategy for cross-platform story-telling media activations.
DEUTSCH LA | Playa Vista, CA | 2005 – 2007
Account Executive
Client: Mitsubitshi Motors
Focus: Traditional brand planning, client and creative management.